Product Designer with over eight years of experience designing and scaling digital products across the GCC: Riyadh, Dubai, Abu-Dhabi and for global organizations including IOM, GEF, and UNESCO.
Collaborating with McKinsey & Company, I have contributed to major data initiatives, leveraging AI, data visualization, and third-party integrations to enhance product performance.
My expertise spans E-commerce, real estate data, B2C/SaaS offerings and AI-powered solutions, where I’ve helped businesses build and scale products from the ground up. I specialize in turning complex datasets into intuitive user experiences, collaborating closely with cross-functional teams to bridge the gap between design, data, and technology. Led on-site workshops and guided teams to deliver solutions that increased engagement and drove growth.
I’m looking for opportunities where I can drive innovation, shape AI-powered products, and collaborate with forward-thinking teams to create meaningful, high-impact digital experiences.
2025
IW: LEARN
Product Design
IW:LEARN is a global knowledge platform supporting the Global Environment Facility’s International Waters portfolio, providing open access to conference outputs, guidance materials, and learning resources.
The project focused on modernizing the platform’s digital experience within an established content and governance framework, where scalability, clarity, and accessibility were key considerations.
As Product Designer, I shaped a cohesive and responsive interface aligned with the updated brand direction, translating approved wireframes into a scalable visual system. I also facilitated stakeholder workshops to align on usability priorities and interaction principles.
The final solution improved content discoverability, strengthened visual consistency, and laid a solid foundation for the platform’s continued evolution.
2024-2025
Public Investment Fund
Product Design
NDA
inSight is a centralized analytics platform developed for the Public Investment Fund, integrating data from portfolio companies to improve visibility, transparency, and executive decision-making.
The project focused on transforming complex, fragmented data into a clear and actionable experience. Key challenges included presenting high-volume data in a way that supported fast interpretation while enabling deeper exploration through dynamic insights and AI-driven guidance.
As a Lead Designer, I led design direction across data visualization, AI-powered features, and third-party integrations. The work required close, continuous collaboration with the client, including extended on-site presence in Riyadh to run workshops, align stakeholders, and co-develop ideas directly with leadership and delivery teams.
The final solution improved engagement, supported informed decision-making, and established a scalable foundation for future analytics capabilities.
2023-2025
Roamy
Product Design
Roamy is an intelligent data platform that discovers and analyses publicly available information on living individuals, aggregating web sources, PDFs, and Excel documents into a continuously updated database.
The project required designing a system that balances sophisticated AI-driven analysis with usability, enabling rapid and accurate data exploration.
I led the design of the platform’s interface and experience, ensuring complex analytical workflows were intuitive for users. The role involved defining interaction patterns, visual hierarchy, and AI-assisted features that facilitated efficient data review and decision-making.
Since its launch in March 2023, Roamy has analysed over 30,000 documents, scrutinized more than 400,000 sources, and compiled over 700 million validated records, establishing a scalable foundation for ongoing data collection and product evolution.
2022-2024
Plug2GO
Product Design
Plug2Go reimagines mobility for active individuals and forward-thinking businesses in Moldova, providing smart, sustainable access to electric vehicle (EV) charging. The ecosystem combines advanced hardware with intelligent software to simplify management and monitoring of charging stations.
I led the end-to-end design process from concept to delivery. Conducted user research to align with the needs of both station operators and EV drivers, defined the information architecture supporting distinct B2B and B2C experiences, and designed high-fidelity interfaces and interactive prototypes for the CSMS and web app.
I also developed data visualization dashboards to enable operators to make informed, data-driven decisions, collaborating closely with developers, product managers, and client stakeholders to ensure consistent design implementation and long-term scalability.
©2025 — To be updated.